7 STEPS TO START A SANITARYWARE DEALERSHIP IN NEPAL

/ Showroom Dealership Nepal / By

The construction and real estate industry in Nepal is booming, and with it, the demand for quality bathroom and kitchen fixtures is rising fast. If you’re looking for a profitable business opportunity with long-term growth potential, starting a sanitaryware dealership in Nepal could be your next big move.

From basins and commodes to CP fittings and faucets, sanitaryware is a high-demand product category that every home, office, hotel, or building needs. Whether you’re an entrepreneur or a showroom owner looking to expand your offerings, this guide will walk you through the essential steps to become a successful sanitaryware dealer or distributor in Nepal.

Why start a sanitaryware dealership?

Nepal’s growing urbanization, construction projects, and rising standards of living have significantly increased the need for modern bathroom and sanitary solutions. A dealership allows you to:

  1. Partner with premium brands

  2. Serve retail customers and contractors

  3. Tap into a growing market

  4. Earn healthy profit margins

Brands like Francoware, KOPS, Brazo, Opelbath, and Dulcet offer dealers an excellent range of products and attractive dealership models.

Step 1: Research the market and understand demand

sanitaryware dealership in Nepal

Before jumping in, analyze:

  • Local demand in your city or region (e.g., Kathmandu, Pokhara, Biratnagar)

  • Existing competitors and their pricing

  • Product preferences (e.g., modern table-top basins vs. traditional wall-hung models)

  • Customer expectations regarding quality and after-sales service

Visit nearby sanitaryware showrooms or building supply shops to get a real sense of the market.

Step 2: Choose your product range wisely

A successful sanitaryware dealership offers a diverse and reliable product range that appeals to both retail customers and contractors. The most common product categories include:

  • Commodes (one-piece, two-piece, wall-hung)

  • Wash Basins (table-top, pedestal, wall-hung)

  • Pans (Indian pans, western pans)

  • CP Sets (complete bathroom fittings)

  • Faucets (bathroom & kitchen taps)

  • Accessories (towel holders, soap trays, etc.)

FRANCOWARE and partner brands offer all of these, so partnering with such wholesalers can make sourcing simpler and more reliable.

Step 3: Partner with a trusted sanitaryware wholesaler

To succeed as a dealer, you need reliable supply, consistent quality, and fair pricing. That’s why choosing the right wholesaler is crucial.

Look for wholesalers who offer:

  • Well-known brands like FRANCOWARE, KOPS, and Brazo

  • Bulk pricing and margin flexibility

  • Marketing support (catalogs, product photos, digital promotions)

  • After-sales service and warranty backing

  • Fast delivery from Kathmandu or other central hubs

If you’re looking for a sanitaryware wholesaler in Nepal, Francoware in Kathmandu offers dealership opportunities with full product support and strong logistics.

Step 4: Register your dealership and handle legal formalities

Ensure your business is properly registered. Here’s what you’ll likely need:

  • Firm Registration at your local ward or municipality

  • PAN/VAT Registration for invoicing and taxation

  • Bank Account in the business’s name

  • Optional: Import License (if planning to import directly in future)

Also, make sure to sign a dealership or distributorship agreement with your wholesaler to clearly define terms like territory, pricing, returns, and warranty policies.

Step 5: Set up your showroom or distribution space

Depending on your budget and target customers, you can either open a:

  • Retail Showroom: A visible, accessible store that showcases products like basins, faucets, and CP sets

  • Wholesale Distribution Point: A warehouse with a basic office, more suitable for supplying to contractors or resellers

Key setup needs include:

  • Product display stands and mock setups (e.g., toilet-basin combos)

  • Storage shelves for boxed items

  • A computer system for billing and inventory

  • Trained sales staff with product knowledge

Step 6: Promote your dealership

Once you’re stocked and ready, let people know! Promotion is key to gaining traction, especially in the early months.

Marketing ideas:

  • Signboards and branding around your showroom

  • B2B outreach: Visit construction sites, contractors, plumbers

  • Digital marketing: Promote on Facebook, TikTok, and Google

  • Use product catalogs provided by Francoware or brand partners

  • Offer launch discounts or dealer schemes to attract bulk buyers

If you’re a Francoware dealer, you’ll also benefit from ready-made graphics, brochures, and digital campaigns to support your promotions.

Step 7: Build strong dealer and customer relationships

Sanitaryware is a trust-based business. People want durable, long-lasting fittings with after-sales support.

To grow sustainably:

  • Deliver orders on time

  • Offer reasonable warranty and service options

  • Handle complaints professionally

  • Keep stock of fast-moving items

  • Offer product training to plumbers and technicians

Francoware supports its dealers with training sessions, new product updates, and technical assistance—helping you stay competitive and professional.

Starting a sanitaryware dealership in Nepal is more than just setting up a shop—it’s about building relationships, choosing the right products, and aligning with reliable suppliers. With the right approach and a trusted partner like Francoware, you can build a thriving business that meets the needs of Nepal’s growing housing and construction sectors.

Ready to start your sanitaryware dealership in Nepal?

Contact Francoware – Kathmandu’s trusted wholesaler – for partnership opportunities, product catalogs, and dealership support.

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